Mar 18

Orange: We’ll let you know if we think it is any good

Filed under: Marketing — Matthew Revell at 12:01 pm

When my phone died recently, I took up a 12 month contract with Orange, to ease the cost of a new phone. It was hard for me to give up the 5p texts and no line rental, that I had with the Carphone Warehouse’s Fresh network. It would have been harder to fork out nearly ?300 for the Nokia 6230 I wanted.

Now Fresh have reduced their call charges to 5p to any UK network or landline, and their texts to 1.7p (last I heard, the networks pay each other 3p, so that price can’t be long term). I thought I’d leave a comment on the Orange website, moaning that as I’m paying them ?25 a month, I should get texts at less than 10p each (which is a ridiculous amount to charge for the transmission of 160 characters of text).

The “thank you” message, after I’d clicked “Submit”, read:

Thanks for your suggestion! We’ll let you know if we think it is any good very soon..

That’s exactly how it appeared on their website. Wow! They’ll let me know if they think my comment is any good. What they hell sort of a way is that to talk to your customers?

One Response to “Orange: We’ll let you know if we think it is any good”

  1. Stuart Langridge says:
    March 18th, 2005 at 2:48 pm

    “Thanks for your comment! We’ll let you know if we give a shit when (or if) we can be bothered. Get lost.” Nice customer service, Orange.

    Nearly as good as NTL: http://www.theregister.co.uk/2004/09/27/ntl_recorded_message/