Jun 26 2006

Feedback on “Marketing free and open source software”

Filed under: MarketingMatthew Revell at 1:24 pm

A couple of weeks ago, I wrote an article that, I hope, sets out the basics of marketing in a way that is relevant to free and open source software projects.

A few people have picked up on it, including:

  • Novell’s Ted Haegar, “Revell does a good job at explaining the actual meaning of marketing, as well as well as its implications in the community of open source advocates”.
  • Cote, a software industry analyst at RedMonk.
  • Alex Fletcher, a technology analyst at Entiva, “marketing in particular should be a subject of interest for those involved with open source projects”.

Dave Neary has been blogging about marketing Gnome, in the run-up to this year’s Guadec conference. It’s fantastic to see marketing theory and practice applied to one of the most important free software projects.


Jun 24 2006

Trip to Microsoft

Filed under: GeneralMatthew Revell at 11:19 pm

Yesterday, I went down to Microsoft’s Reading offices, with Jono, Stuart and Ade.

Nick McGrath, UK Head of Platform Strategy, and Nick Barley, UK Director of Marketing, had invited us down to discuss how Microsoft and the open source software world sit together. As Microsoft’s UK operation is almost entirely Sales and Marketing, both Nicks are at its top tier.

I wasn’t overly sure what to expect from the day. Only last year, Nick McGrath was quoted in the press trotting out the same old “open source development process creates fundamental security problems” stuff. Nick Barley, who moved to Microsoft from Oracle, was, along with McGrath, one of the main faces of the notorious Get the Facts tour.

Call me cynical but my first thought was that these guys were primarily interested in talking, through us, to LugRadio’s 15,000 regular downloaders. Once we got there, it was clear McGrath and Barley were genuinely ready to listen. A number of times, McGrath assured us that Microsoft wants to “play nicely in the sandpit”. They know, he said, that Linux and other open source software won’t go away. Hearing the phrase “Linux will be around forever”, I came to think the giant was now aware of a future in which it was one of several players and no longer able to sweep aside everything else in its path.

The discussion was friendly and free-flowing. It was almost like being on a first date with a friend of a friend. Your mutual pal has told you plenty about each other, and you’ve probably heard bits from others in your circle of friends. Hey, maybe you even met briefly at a few parties. Now, though, you get to find out about each other first-hand.

We quickly got onto the company’s relaxed attitude to its employee’s blogs. Apparently, provided they don’t break non-disclosure agreements, they’re free to write about whatever they please. (Thinking of the photo of Macs being delivered to Redmond story? See the blogger’s own thoughts on why Microsoft wasn’t to blame.) Microsoft employees, it appears, have a good time of it. Free drinks, free fruit, flexible hours, child care, great food and an office that hands out mice, keyboards, etc without question.

Nick McGrath was particularly keen to tell us about Microsoft’s new drive towards interoperability. “Our customers tell us they want interoperability”, he said. Unfortunately, Microsoft’s customers must be content with interoperability on Microsoft’s terms. Stuart, in particular, made the point that their world of partnership agreements and MS applications reading data from third-party software was a long way from what we think of as interoperability. Nick Barley took the point that true interoperability is all about publishing your interfaces and standards, so that it’s open even to the people you don’t like or make money from.

This was where I began to wonder if Microsoft people really understand why we’re into free software, why having open source and open standards is important to us. They were keen to tell us how Microsoft is changing but, throughout the conversation, they regularly confused open source software with non-commercial software. I got the impression that Microsoft people think we’re into open source because it’s free of charge. The idea of software freedom - as in speech - didn’t really come into it.

Apparently, though, all Microsoft people are given training to ensure they understand the distinction between open source and free software.

Inevitably, software patents came up. How can Microsoft work with the open source community when it continues to patent so many software ideas? Disappointingly, we were given an eloquent defence of copyright, not patents. “Why patent saving as XML? It’s the equivalent of patenting getting water from a tap”, I suggested. The conversation moved on.

The complexity and unfairness of client access licences was another opportunity to highlight some of the frustrations of using Microsoft software that open source software users don’t face. CALs mean Microsoft doesn’t have to charge you three times as much for, SQL Server, for example, we were told. The idea that the server licence fee was quite enough already didn’t seem to wash. Perhaps the fact that the highly capable MySQL and PostgreSQL have no complicated license free structures is responsible for a promised upcoming simplification of CALs.

I was keen to know why Microsoft had, initially, adopted such an emotive approach to Linux. If Microsoft is proud of its products, why not promote them on their merits, rather than campaign negatively against its upstart rival? Seriously, what was the whole “Linux is a cancer” thing? Much as Bill Hilf had during our interview with him on LugRadio, the Nicks agreed that such comments had been less than helpful. Microsoft’s approach to open source software has matured, the guys told us.

McGrath is a Microsoft man to the core; he loves that company. From our meeting, I’d say he understands that Microsoft can no longer behave as though no alternative exists. Nonetheless, he still sees the world from a position of ultimate dominance.

Barley, relatively new to Microsoft, knows that there is a world elsewhere.

I enjoyed the experience immensely. The people we met were genuinely interested to know what the open source community think of them and how we could all work together more closely. They really took note of what we said and were refreshingly honest at times.
Whatever you may feel about their licensing and business practices, it’s hard not to be impressed by Microsoft. However, giants move slowly. They’re aware of the open source community, their labs run more distros than I’ve heard of and their developers are free to open source small bits of software that stand no chance of making Microsoft any money. I think the quote the will stay with me longest, though, is:

“That depends on what you mean by interoperability.”


Jun 15 2006

Wolverhampton Panoplee

Filed under: WolverhamptonMatthew Revell at 6:04 pm

Wolverhampton Freeycle has quietly been building up over the past few months.

With virtually no promotion, there are now 601 of us giving away useful items and benefitting from the things that other members no longer need. It’s great to get rid of something and know that someone else can make use of it, when it would otherwise go in the dump.

Rob and I have been thinking, for a while, that we’d like to build something more out of the community that has developed around Wolves Freecycle. The Freecycle group itself works best when dedicated to messages offering or requesting items. Also, the original American Freecycle group is very specific about how its trademark should be used.

Freecycle groups are run using the Yahoo Groups system, which is a mailing-list/forum hybrid. Several other Freecycle groups have created what they call their cafe group, also using the Yahoo system. We felt that was too limiting: not only are you bound to accept Yahoo’s advertising but you have no room for future growth, when people have good ideas for new features.

A couple of weeks ago, we set up panoplee.com and began looking for suitable forum software. It’s frustrating that almost all forum software is virtually identical, in terms of clunky user experience, despite their authors’ protestations to the contrary. Vanilla, however, is clean, fast and user-friendly.

We’re now telling people about panoplee.com. I’m surprised that a city the size of Wolverhampton doesn’t already have something similar.

Wolverhampton community website.


Jun 14 2006

Marketing open source and free software

Filed under: MarketingMatthew Revell at 11:36 am

I’ve been thinking, for a while now, about how marketing can find its place within the free and open source software world.

Over the past few evenings, I’ve put together an introduction to marketing concepts, along with some thoughts on how marketing people can begin to contribute to projects.

Read it: Marketing open source and free software.


Jun 05 2006

Mike Neville retires

Filed under: GeneralMatthew Revell at 1:20 pm

The Guardian’s media blog reports that Mike Neville is retiring.

Those readers favoured with the mellifluous, flowing accent and Old Norse/Anglo-Saxon-derived dialect of north east England will know who I’m talking about. For the rest of you, he’s the bloke that’s presented north east regional news shows for the past 40 years.

Does anyone still watch local news, though? Growing up in the north east, I was spoilt by relatively high quality local programming. On my university course (yes, I did a media degree), I quickly discovered that the primary purpose of local tv news in the rest of England appeared to be to say, “everything’s going to be okay”. Scotland, Wales and Northern Ireland are blessed with higher budgets and interesting local politics but in almost every English region, local broadcast media does little more than reinforce the idea that “our region’s the best”, whilst still managing to portray it as the dreariest place in the UK.

After six years of the local media in the West Midlands, I’m hungry for local news and other programming that truly reflects the region. If you’re not white, lower-middle class, excessively interested in football and of the belief that them lot over in (insert neighbouring region) are wrong-uns, then there really is little for you in local English media.