Matthew Revell

A couple of weeks ago, I wrote an article that, I hope, sets out the basics of marketing in a way that is relevant to free and open source software projects.

A few people have picked up on it, including:

• Novell’s Ted Haegar, “Revell does a good job at explaining the actual meaning of marketing, as well as well as its implications in the community of open source advocates”.
• Cote, a software industry analyst at RedMonk.
• Alex Fletcher, a technology analyst at Entiva, “marketing in particular should be a subject of interest for those involved with open source projects”.

Dave Neary has been blogging about marketing Gnome, in the run-up to this year’s Guadec conference. It’s fantastic to see marketing theory and practice applied to one of the most important free software projects.