How mumbo-jumbo conquered marketing
August 25th, 2006
What is it about marketing that leads people into flights of fancy?
More importantly, what is that allows other people to suspend their disbelief long enough to buy into those flights of fancy?
This isn’t rhetoric; I’m genuinely interested in hearing your thoughts.
I think of marketing as a, reasonably, sober management discipline. Fluttering around the edges, though, are candyfloss ideas, whose substance dissolves to nothing as soon as they’re subjected to critical thought.
So, why does marketing provide the cloak that allows the ill-conceived and banal to dress up as brilliant insight?
Categories: Marketing
Well is it perhaps that marketing often gets reduced in the eyes of the uninformed down to just advertising?
Advertising then is an arena where whackiness is more expected because of its close links to “artistic types” and of course there is the adage “Half our advertising buget is wasted, we just don’t know which half”. (I thought that was a quote from Lord King of B.A. Fame but I could not track it down. It is quoted here though [ along with some other interesting stuff ] http://www.bigblogcompany.net/index.php/weblog/individual/whythehippo/ )