Matthew Revell

George Orwell set six rules for writers:

• Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
• Never use a long word where a short one will do.
• If it is possible to cut a word out, always cut it out.
• Never use the passive voice where you can use the active.
• Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
• Break any of these rules sooner than say anything outright barbarous.

When writing for the web, follow Orwell’s rules to communicate clearly without boring your reader.