How we write Launchpad announcements

October 30th, 2008 Matthew Revell 1 comment

Each month, we in the Launchpad team make a new release.

Over the past couple of years, we’ve learnt some of what works — and what doesn’t — when announcing our releases. I thought I’d share some of that here.

Style and content

Keep it:

  • Relevant: announce only what is of interest to the majority of your readers and what they can use “out of the box”. Direct your most ardent readers to the relevant milestone page in your bug tracker’ for the full details. Consider direct communication with those groups who are affected by a specific change. Ignore things that help you, the developer, rather than the reader.
  • Personal: “The user” is not an abstract: they’re the person reading your text. Speak directly to them and show them how each change affects them. Use examples.
  • Easily understood: don’t assume too much of your reader. Give them enough background to understand the problem you’re describing and your solution.
  • Well ordered: start with the exciting, most relevant, stuff. Assume your reader has a limited attention span because, y’know, they do.
  • Enticing: your readers are lazy and promiscuous. Suck them in by trailing the highlights in your headline.
    • Bad: ACME releases a RoadRunnerStop v1.2
    • Better: RoadRunnerStop 1.2: now easier to catch your lunch
    • Better: Catch more road runners with ACME RoadRunnerStop 1.2
  • Benefit-led: tell your reader how you’ve fixed their life.
    • Good: Save time uploading branches to Launchpad
    • Not so good: Launchpad now supports Bazaar stacked branches
    • Bad: Launchpad will no longer OOPS when you attempt to alter a conjoined slave bug-task
  • Plain-speaking: your readers aren’t stupid but you should err towards commonly used words and shorter sentences with fewer clauses.

Format

Launchpad release announcements have four parts, in order of importance:

  • headline/subject line
  • introduction
  • detail of each change
  • supplemental information: where to find more detail, other announcements, etc.

Examples

Take a look at the Launchpad releases page for some examples of our past release announcements.

Categories: Launchpad, Ubuntu Tags:

Patrick Finch off to Mozilla

July 5th, 2008 Matthew Revell 1 comment

My favourite Liverpudlian living in Sweden, Patrick Finch, is moving on from Sun Microsystems to look after the European side of Mozilla’s Firefox marketing.

I mention this for two reasons:

Patrick’s Sun blog was home to insightful and incisive comment on the free software world and I expect his new blog will continue in that way. Congrats on the new job Paddy!

Categories: General Tags:

First episode of the Wolverhampton Radiophonic Institute

June 10th, 2008 Matthew Revell 2 comments

Here’s a post I’ve made to the Wolverhampton Radiophonic Institute blog:

Nerves are jangling here at the Institute. We’re just four days away from the very first episode of the Wolverhampton Radiophonic Institute on 101.8 WCR FM!

So, what do we have planned for this first show? Here’s a taster:

  • The Cynic’s Guide to 9/11 Conspiracy Theories: a documentary looking at alternative explanations for what happened on September 11th 2001, the conspiracy theorists behind them and the sceptical response. Features former MOD UFO investigator Nick Pope on the sceptics’ side.
  • The Generalist Party: interview and debate with two guys from Grimsby who’ve started a new political party.
  • Dan Whitehouse live: local singer-songwriter Dan Whitehouse will be in to play live in the studio and talk about his music.
  • Illustrator Sarah Ray: interview with the local illustrator.
  • Musician Dan Bryk: interview with and music from the Canadian musician who has released his latest EP under a Creative Commons licence.
  • Topical political debate: continuing the best of the Wolverhampton Politics Show, we’ll be discussing the political stories and themes of the day.

Plus there’ll be arts news, a run-down of what’s on in Wolverhampton, general chat and more!

Join us between 7pm and 10pm on 13th June. Tune into WCR FM on 101.8 FM if you live in Wolverhampton or go to wcrfm.com and click Listen Live.

Here’s how to get in touch:

  • Email: radiophonic@wcrfm.com
  • Text message: 60300 – start your message with “WCR radiophonic “
  • Phone: 01902 572257 during the show.
Categories: General Tags:

Dan Whitehouse

June 5th, 2008 Matthew Revell Comments off

Despite the rumour that nothing happens in Wolverhampton on a Wednesday, yesterday evening I saw Dan Whitehouse play at Alchemy, which is next to the Little Civic in Wolverhampton.

The night was organised by Colour Promotions, who are starting to put on events such as this in the city. Wonderful to see!

I’ve only recently come across Dan’s music, thanks to Neil Calloway, my co-host on our new show The Wolverhampton Radiophonic Institute. Dan’s songs come across as snapshots of moments of realisation, told with benefit of hindsight. I was impressed by how his sound filled the venue with just a guitar and a bloke playing the box (okay, there was a proper name for it…)

I’m pleased to say Dan’s on the first episode of The Wolverhampton Radiophonic Institute on 101.8 WCR FM at around 9.30 on the 13th June. He’s also hosting a new night at the Light House called Live at Lock Works on the 19th June.

Categories: Music, Wolverhampton Tags:

Episode 2 of Launchpod

May 22nd, 2008 Matthew Revell Comments off

Yesterday I recorded episode 2 of the Launchpad podcast, Launchpod, with Joey and Elliot.

In it we interviewed Launchpad developers Graham Binns and Jono Lange, who are over at the Ubuntu Developer Summit in Prague. There’s also Joey’s number of the week and Elliot talks about the best way to register a project in Launchpad.

Let me know how you think we could improve the podcast.

Categories: Launchpad Tags:

New radio show: Wolverhampton Radiophonic Institute

May 20th, 2008 Matthew Revell Comments off

On June 13th, I start a brand new radio show on WCR FM. From 7pm – 10pm (and sometimes midnight), I’ll be joined by Neil Calloway for The Wolverhampton Radiophonic Institute!

Replacing the Wolverhampton Politics Show, the new programme will take in art, debate, politics, philosophy and more. I love radio that takes me on unexpected journeys and I hope, in some small part, The Wolverhampton Radiophonic Institute will achieve that.

Something I’m particularly excited about is that we’re planning to use a mix of pre-recorded mini-documentaries and reports, with live studio discussion. We’re also hoping to showcase the best of the other shows on WCR FM.

Naturally, a podcast of the best bits of the show will be available shortly after broadcast.

I hope to blog more about the new show, as time allows, and in particular about the process of planning and making the show.

Categories: Radio Tags:

New Launchpad podcast

May 20th, 2008 Matthew Revell Comments off

I’ve just published the first episode of our new Launchpad team podcast!

Rather wittily, we’ve gone for the name “Launchpod”, which I think is rather excellent and was suggested by Launchpad user gschaefr.

In this first episode, amongst other things we talk to Tony Wright from RescueTime. RescueTime’s a service for tracking how you use your time and their community-developed Linux client is developed using Launchpad!

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Wolverhampton Tories and Lib Dems take control

May 8th, 2008 Matthew Revell Comments off

Last night, Wolverhampton’s Conservatives and Liberal Democrats came to an agreement that will see the Tories run the city council with support from the Lib Dems.

Neville Patten – the new leader of the council – gave the details to The Stirrer, where he revealed the following:

  • The unpopular and ineffective A449 red route in Fordhouses will be scrapped.
  • Kerbside plastic and cardboard recycling will finally come to the city and they’re promising within three months.
  • There’ll be a review of youth services with the suggestion of more facilities for teenagers.

That’s on top of their commitment to lower council tax. I’m hoping to interview Neville Patten on tomorrow’s Wolverhampton Politics Show.

Categories: General Tags:

What now for Wolverhampton?

May 6th, 2008 Matthew Revell Comments off

So, what happens now in Wolverhampton? Labour remains the largest party on the council but has lost its majority. While many assume a Conservative/Lib Dem coalition to be inevitable, activists from all three parties tell a different story.

Personal acrimony, policy differences and longer-term strategy are feeding a frenzy of discussion. Within the parties, councillors are deciding what they’re prepared to give up, while rivals play out a courtship dance over pints across the city. Although it remains the most likely outcome, a Conservative/Lib Dem coalition is far from set in stone.

Let’s take a look at the possible configurations of Wolverhampton City Council over the next two years:

  • Conservative/Lib Dem coalition
  • Labour/Lib Dem coalition
  • no overall control
  • a grand coalition of all three parties.

At first glance, that last option – all three parties working together – seems to originate in the realm of flying pigs. However, reliable Labour party sources have reported that the Conservatives may have made such an offer to Labour, so long as the leader of the so-called “progressive administration of city unity” had a Tory leader.

Tellingly, it seems the Lib Dems had heard nothing of the offer before Labour rejected it outright. Does that suggest the possibility of a crazy fifth option of a Labour/Conservative coalition? Probably not. There’s no love lost between the Tories and Labour in Wolverhampton, so talk of them working together in any capacity seems very far from both the private and public images presented by either party.

So, if such an offer really were made, what does it say for the relationship between the city’s Tories and Lib Dems? Anecdotes from the campaign trail, although easily dismissed when seen as isolated incidents, make more sense in this context. St Peter’s ward – one of the Lib Dems’ two main targets – was the scene of a particularly cogent incident: surprised to see Conservatives campaigning in a ward they had no chance of winning, Lib Dem activists asked the Tories how they were getting on. Their response was along the lines of, “we’re here to ruin your campaign”.

Of course, it’s right that each party should campaign wherever they stand. However, if this incident happened in the way that it was told to me, it suggests that there are bridges to be built between the two sides before they could form a coalition. Parties working together towards an inevitable coalition do not seek to sabotage each other’s campaigns, particularly in a ward where one has a strong chance of unseating the leader of the council.

The Lib Dems’ hard-fought campaign against Labour in St Peter’s was partly one of attacking the man. They accused Roger Lawrence of having a low profile in the ward and lay blame for its problems partly at his feet. While the Lib Dems locally do not rule out a coalition with Labour, they acknowledge that Roger Lawrence’s re-election as leader of Wolverhampton Labour group would make such an alliance nigh-on impossible. Additionally, the Lib Dems’ recent gains in the largely middle class Park ward are partly due to local frustration with Labour. A Lib/Lab coalition could set the Lib Dems back on their path to a greater presence in the city. However, Labour are certain that such a coalition is at least on the table.

So then, that Conservative/Lib Dem coalition. The question is: who seeks to lose most? As junior partners, the Lib Dems would be a natural target for blame if things went wrong and would be unlikely to receive plaudits for success. They’d benefit from a cabinet post or two and the realisation of some of their policies.

However, in Hammersmith and Fulham, the Conservatives ruled out coalitions because they were concerned that such compromises on policy could tarnish their reputation. With another local election in two years, should the current climate continue, the Conservatives could win enough seats to take overall control in Wolverhampton. By playing a longer game, the Conservatives could avoid compromise and give Labour another two years in which to pursue unpopular policies such as annual council tax rises.

Nonetheless, despite rumours of grand coalitions and sniping on the campaign trail, talk from both sides suggests that the Conservatives are keen to get coalition discussion under way as soon as possible. They’ve even floated the idea of a cabinet post for the Lib Dems were the Conservatives to take full control in 2010.

So, while both sides would prefer not to be in opposition, they have their reasons for avoiding a coalition. Crucially, the Lib Dems’ advantage of being neither of the other two parties would take a hit in a coalition. Which leaves the fourth option: no overall control.

While neither Labour nor the Conservatives see it as a serious option, no overall control would give the Lib Dems a great deal of power without compromise. Okay, they wouldn’t have any cabinet posts but their effective veto during the election of cabinet members would give them an excellent negotiating position and could see the other parties promise to implement Lib Dem policies. During the everyday running of the council, the Lib Dems would hold the deciding votes whilst retaining their independence and avoiding the messy business of campaigning against their coalition partners at the next election.

Whatever happens, things are certain to change in Wolverhampton. With the loss of several cabinet members, at the very least there’ll be new portfolio holders. One middle-ranking council officer told me that many officers had only ever worked under a Labour administration and they’d be in for a few surprises were the Tories and Lib Dems to take control. Most party activists and political anoraks in the city are convinced that a Tory/Lib Dem alliance will happen and it probably will. However, there’s a lot of discussion to happen before we know. With the first meeting between the Tories and Lib Dems due to take place on Wednesday, we could be in for a few more days of speculation.

Categories: Politics Tags:

Live blogging Wolves election count

May 2nd, 2008 Matthew Revell Comments off

I’m sitting on the top floor of Wolverhampton Civic Centre, with my WCR FM co-host Neil Calloway, waiting for the Wolverhampton local election count to get underway.

So far, not a lot’s happening. Blue sky above, refreshments in the corner and a bloke from the Express and Star on the next table.

I’ll be updating this throughout the morning.

09.30: And we’re off. The presiding officer has started the count. Express and Start, BBC WM and national BBC are here.

10.40: St Peter’s declared for Roger Lawrence (Labour). Looks like a slim margin. Didn’t quite hear but sounded like 954 for Labour, 891 Lib Dem and 381 Conservative.

Before the count with Neil in the corner

Update: Recording for and live reporting back to WCR FM took over from the blog.

Categories: General, Politics Tags: