Consultancy

There are more than 18 million software developers worldwide. How do you get the attention of enough of them to make your product a success?

For ten years I’ve been building awareness, adoption and community for developer-targeted products. Working with open source and proprietary products at companies including Canonical, Basho, and Couchbase I’ve recruited and led developer relations teams who have implemented the strategies that I’ve devised.

Through my consultancy Hoopy, I can work with you to help you understand the developer communities you want to target, devise your developer relations and marketing strategy, build your team and implement your plan.

I can also help you run developer targeted events, such as conferences and meet-ups.

Let’s talk.